Advertising Images

For our advertising we designed a range of simple posters and stickers that we displayed around the LPAC. We wanted our show to be noticed but also wanted to use them as signals to the audience as to the nature of our piece. Each poster had a black background with large, centralised white text announcing:

THIRTY
Studio 2
17.05.12
7pm

The use of numbers rather than words for the date was a concious one, hinting to the clinical mathematical nature of the piece. On each poster also, the background was covered in small white text; each one stating a different statistic from the piece. Audience members had to seek out different poster around the building in order to learn all of the different statistics, something that we were told by audience members that they actually found quite interesting!!

As well as displaying the posters in conventional places around the LPAC, we also put them in ‘hidden’ or unexpected and unusual places. This was again to deepen the potential audience intrigue about the piece. It was also a nod to the fact that statistics surround us in our daily lives, whether we notice them or not. They do not control our live, because they ARE our lives. We are the statistics, whether acknowledge ourselves as part of them or not.

Here are some images of out marketing…